Today's world is characterized by travel regulations and contact restrictions. Trade shows, events and conferences are being cancelled or postponed all over the world. But globalization and digitalization have long made it possible to use new solutions and expand conventional spaces.
Time- and location-independent trade shows can be attended by people from all over the world at the same time, without space limitations concerning the number of attendees. Not only in times of the pandemic, but far beyond, products can be marketed, companies can be inspired and people can be educated. Use virtual trade show booths or a digital showroom now and expand your own marketing portfolio with unlimited possibilities!
A virtual trade show usually involves several exhibitors at the same time. In a thematic grouping, you too can benefit from the advantage of being independent of location. However, a digital trade show booth also functions beyond a time-limited trade show and can be visited by any number of customers or business partners.
With a precisely developed content strategy, as an exhibiting company, you can reach your customers even when no trade shows are taking place, because the internet and your trade show booth are enough to present your products or websites live. Don't just create a presentation or a tour, but a real trade show presence that will be remembered for a long time.
Through interactive design options of your virtual trade show presence, you can produce unforgettable content with little effort and reasonable costs. It is up to you whether you organize your trade show live and make the content available to your customers later on demand, or whether you record it straight away before making it available online.
A virtual trade show booth offers numerous advantages:
Although the medium is different, planning for a virtual trade show is almost exactly the same as planning for one in a real space. Once you've determined whether you want just one booth for your company or to participate in a trade show made up of multiple exhibitors, planning begins with sending out invitations. Thanks to software and an attendee management system like our PAXIDO, you can easily keep track of all your visitors and coordinate invitations and access with ease.
Ensure consistent storytelling to keep your customers’ attention throughout the entire event. Prepare your presentation well, especially for a trade show appearance that will be broadcast live, to avoid unnecessary pauses, hiccups or interruptions. If it is being recorded, these can simply be edited out. Of course, our experienced team will support you and lend you all their competence and creativity during the conception and realization of the show.
We would be happy to advise you on the choice of suitable options and software for your individual trade show in order to satisfy your customers’ real needs. For a bigger interaction, you can, for example, provide your virtual trade show with chat rooms and respond to the questions asked during a live stream. This is how modern marketing and presenting works in this day and age!
All these options are available to you:
Despite the countless possibilities offered by a virtual trade show, the online event has one crucial disadvantage: the lack of personal contact. Although a virtual trade show booth, with its wide online reach, allows access to numerous people, the depth that can be achieved is somewhat more superficial than direct eye contact during an on-site event. This is in the nature of us humans, who can build up trust more strongly through a real counterpart and can thus absorb the advice or product presentation better.
In order to benefit from both, the trade show feeling in a classic room and the advantages of a virtual trade show booth, it is best to use a combination. With a hybrid event, both worlds are combined, and you will be able to reach even more people.
We welcome digitalization with open arms. We approach every innovation with a sense of curiosity and use it in our portfolio. We have already hosted virtual trade shows with numerous companies and helped every trade show booth to be a success. Our extensive possibilities in the design of virtual presentation spaces as well as our knowledge make us the ideal partners for your project. With our agency for digital and real spaces, you will get everything from a single source. Trust us and let us guide you!
Mobile: +49 151 161 147 43
Phone: +49 7031 688 43 40
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Phone: +49 7031 688 43 49
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